People who flick through the search engines like Google, Yahoo and Bing, are genuinely looking and searching for something to get a solution. If they get disappointed by your blog or website and decided to dump the place and then went hopping to other places, you should know the primary reason they dumped be that your site didn’t give them anything informative to engage anymore further with your site.
Content is the core of a website, that is why it is considered the King. When Google rolled out with their many algorithms, it has warned a lot of website publishers to stress more on Quality, Curated and Relevant contents over SEO tricks and instead of being in a hurry to market and sell.
A site without content is just a store or a real estate with no value to offer inside, except for the fancy shiny outward shell which can entice audience towards them but has nothing in quality to offer.So, you know what happens when someone visits such sites with huge expectations; They “BOUNCE off” and then it gives you a bad reputation to what your site stands for.
If you are very annoyed looking at your Google Analytics with disappointing levels of “Bounce Rate”, you should know it might be not because your marketing intentions and strategies were apt but your audience didn’t find anything useful, or they didn’t get a solution to their problem. And the only reason they came to your website was that Search Engine suggested them to have a look at your site thinking it is has got appropriate solutions for what the audiences are seeking.
Why Content is the King
For those who are trying to get higher rankings for their content on search engines, using tried-and-true search engine optimization (SEO) techniques such as keyword placement and frequency are certainly necessary. However, with the release of Google Panda, the content itself has taken on a far stronger effect. The days of simply writing something and filling it with keywords are long gone. Today, content is king when it comes to improving the visibility of your site.
Why Content is Important to SEO
Your placement in search rankings which is key to the visibility of your site depends on Google algorithms that try to match the query with the information. Because of recent changes to the algorithms due to the release of Google Panda, the quality and relevance of your content are now more important than ever.
What you create in terms of your content should be relevant to the niche of your business. After all, your online business should be reflected in all the content that appears in one form or another. So, be sure that your content is relevant to what your company does so that you can take advantage of a potential sale.
More Important than Keywords
While keywords are important, the strength and effectiveness of the overall content carries greater importance because the information is useful, relevant, and will be read again and again.
How Creating Content Can Promote Your Business
Effective promotion using the passive marketing form of SEO relies on creating useful content for two reasons.
First, to initially attract a potential customer when seen on the search results page and second, to bring them back again and again so they can see what else you offer. It’s common for a visitor to read the same content multiple times before making a sale.
Poor Quality Content has a Negative Effect
Just as good content brings in potential customers, so too does poor content drive away the same people. Poor content reflects badly on your online business and results in less web traffic. Plus, it lowers your search engine ranking because Google Panda and Penguin emphasize good content first.
How Content Influences Audiences
Keep in mind that your potential customers are looking for good information. By focusing on creating good, usable content, you provide those who visit your site with something informative that comes with no strings attached.
If you’ve seen list articles such as “Top 10” or “Best of”, then you understand how readers can become leads and eventually customers. Useful, informative, and interesting content starts conversations which influence audiences until they become your customers.
Good content is vital to rank higher in search engine results, engage readers, and boost your business brand. Excellent content that relates to your industry establishes you as an authority which means that people will listen to what you say and trust you concerning what you sell.
The right content is far more than just a collection of keywords, it’s important, useful information that brings visitors back again and again to your site. It works both in terms of SEO and establishing your reputation so that it builds up an audience.
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